Die cutting is a printing process that uses a steel rule die to cut a specific shape or design into a piece of paper, cardstock, or other material.

The die is a custom-made cutting tool that is made to a specific shape or design, and is used to cut the material into that shape.

In die cutting, the die is placed on top of the material to be cut, and then pressure is applied to the die, forcing it to cut through the material. This results in a precise, clean cut that is identical to the shape of the die.

Die cutting is used to create a wide variety of products, including business cards, invitations, packaging, labels, and more. It is particularly useful for cutting complex shapes or designs that would be difficult or impossible to cut by hand. It can also be used to create multiple pieces with the same shape.

Die cutting can be done manually by using a die cutting machine or by using a digital die cutting machine, which uses a laser to cut the shape. This type of machine is more precise, faster and efficient.