Look at that subtle colouring. The tasteful thickness." His face creases in horror. "Oh my God. It even has a watermark.

The often times humble business card is a mainstay in the print industry and has been a must have print item for businesses and professionals for decades.

Immortalized by Patrick Bateman in American Psycho, here are 7 uses for business cards that may be useful to your own endeavors...

Introduction and Networking:

Business cards are a simple and effective way to introduce yourself and your business to others. They can be exchanged during networking events, meetings, and other professional gatherings.

Contact Information:

Business cards provide a quick and convenient way for people to keep your contact information on hand. They can be easily stored in a wallet, purse, or business card holder.

Branding and Promotion:

Business cards can be used to promote your business and help build your brand. They can include your company logo, tagline, and other branding elements.

Leave Behinds:

Business cards can be used as a leave-behind after a meeting or sales call. They are a tangible reminder of you and your business and can help keep you top of mind with potential clients or partners.

Follow-ups and Referrals:

Business cards can be used as a tool to follow up with contacts and request referrals. They can include a personalized message or call-to-action.

Online presence :

With the advent of technology, business cards can also be used to direct people to your website or social media page, making it easy for them to find more information about your business and contact you online.

As a loyalty card:

Some businesses may opt to include a loyalty card or punch card on the back of their business cards, which customers can use to earn rewards or discounts.